"I'm Prepared for IP Rights Governance": Creative Commons Licensing, Media Assets Management, and the Role of Technical Services as IP Rights Administrator

Abstract

Intellectual Property Rights Governance (IPRG) is fast becoming an important part of both education and enterprise-based activities (i.e. multimedia-based student portfolios, library learning commons, media assets development/production/management). Creative Commons (CC) is a nonprofit corporation which provides free licenses and legal tools to allow a creator of a media asset to “mark [the media asset] with the freedom the [media asset] creator wants it to carry, so others can share, remix, use commercially, or any combination thereof.” (Creative Commons - About, 2010). This session will discuss IPRG and Creative Commons licensing as it is currently being used (or has the potential to be used) to manage media assets primarily in K-20 educational settings which serve students ages 6 and above – with an emphasis on how K-12 school and higher education-based libraries serving students of these ages have the unique opportunity to serve as the school’s IPRG/CC policy and information center.