Building Your Brand and Communicating for Collaboration in a Brand New Role

Abstract

Newly created roles in libraries are an exciting opportunity, but can also be confusing: for colleagues, your campus and community. The confusion is only compounded when a position breaks with tradition or is built on emerging ideas in the field. How can you cultivate collaboration when you and others struggle to define your new duties? A Student Success Librarian speaks to the process of personal branding, crafting a communication plan and networking with coworkers and campus units in a brand new, nontraditional role in an academic library.