Showing Students We Care: Using Empathetic Marketing to Ease Library Anxiety and Reach Distance Students (Presentation)

Abstract

"3 research papers due next week. Minimum of 25 total sources needed. Feeling overwhelmed? The librarian can help!" Empathetic marketing shows distance students ways that library services and staff can meet their core emotional needs. Meeting these needs assists in building connections between students and the library staff, helps ease library anxiety, and provides information about library services in new ways. Join us as we discuss ways that libraries can incorporate empathetic marketing to reach distance students.