Girton, Carrie
girtonc
Recent Submissions
Item Beyond the Stacks to Partner for Success: Libraries and TRiO Programs!
Girton, Carrie; McDonald, Krista; McDaniel, JulieTwo academic libraries built connections with the federally funded first-generation or low-income student success programs (TRiO Student Support Services) on their campuses to support student success.Item In Perfect Harmony: Libraries and TRiO Programs Partnering for Student Success
Girton, Carrie; McDonald, Krista; McDaniel, JulieThe U.S. Department of Education funds TRiO Student Support Services (SSS) on college campuses. With over 70 TRiO programs in colleges throughout Ohio, there is a tremendous opportunity to develop connections between academic library staff and first-generation college students and to impact student success. During this session, presenters will discuss collaborations between library staff and TRiO programs at two institutions. One regional campus incorporated the SSS program into the library’s space, directly impacting student success. The other community college’s SSS program provided space for a “Librarian on Location,” which allows SSS students to meet library staff on their own turf and for collaboration between library and SSS staff. Presenters will discuss the partnerships’ impact on student success, logistics of these collaborations, and future plans. Learning Outcomes: Examine the collaborations described in this session in order to adapt and apply them to other settings and institutions. Identify similar collaboration opportunities at the home campus of audience members in order to impact student success and increase library value.Item Cultivating Connection by Caring: Using Empathetic Marketing to Reach Distance Students and Ease Library Anxiety
Girton, Carrie“Feeling overwhelmed and stressed about your research papers? The librarian can help!” Empathetic marketing is the latest marketing trend—showing students how you can meet their core emotional needs. Meeting these needs assists in building connections between students and the library staff, helps ease library anxiety, and provides information about library services in new ways. While all college students experience similar needs, distance students have some unique experiences, feelings, and needs that should be addressed and met. Using empathetic marketing to reach distance students proves to them that we know about these needs and can help meet them. This session will define empathetic marketing, show examples of empathetic marketing, and demonstrate ways that libraries can incorporate empathetic marketing in their outreach endeavors to distance students. Learning Outcomes: Define empathetic marketing in order to apply its principles to reaching students. Identify empathetic marketing techniques in order to incorporate them into outreach endeavors to distance students. Explain how and why empathetic marketing techniques can help alleviate library anxiety.Item Creating a Marketing Plan with a Marketing Team of One
Girton, CarrieFor librarians with little or no marketing experience, marketing plans can be daunting and overwhelming. However, they are not as difficult as they may seem. This article describes how the author created a marketing plan for a small academic library based on the structured, 5-part process, based on Kathy Dempsey’s 2009 book, The Accidental Library Marketer.Item Showing Students We Care: Using Empathetic Marketing to Ease Library Anxiety and Reach Distance Students (Presentation)
Girton, Carrie"3 research papers due next week. Minimum of 25 total sources needed. Feeling overwhelmed? The librarian can help!" Empathetic marketing shows distance students ways that library services and staff can meet their core emotional needs. Meeting these needs assists in building connections between students and the library staff, helps ease library anxiety, and provides information about library services in new ways. Join us as we discuss ways that libraries can incorporate empathetic marketing to reach distance students.Item Marketing Plans Made Easy(er): Creating a Marketing Plan with Little/No Marketing Experience
Girton, CarrieHave you been asked to work on marketing for your library, but aren’t sure where or how to even start? Marketing is not one of the skills often associated with librarians, but marketing is a very important piece to connect users to the library, the staff, and the resources available at the library. This session will focus on how to get started with marketing and how to develop a marketing plan that fits your library. Attendees will leave this session feeling more confident about their marketing abilities and gain some ideas to help them get started with marketing their libraries right away!Item Cram Jam, Contests, and Coffee: Getting Students into the Library
Girton, CarrieStudy for finals during “Cram Jam”; enjoy coffee and donuts; find the “Hump Daaaaaay!” camel; write a haiku for the haiku contest; relieve finals stress with “Study, Play, Repeat” activities. This presentation will highlight several of the programs, events, and marketing strategies our library staff have devised to bring students into the library and give attendees the opportunity to share their favorite outreach endeavors as well.Item Marketing Plans Made Easy(er): Creating a Marketing Plan with Little/No Marketing Experience
Girton, CarrieMarketing is not one of the skills often associated with librarians, but marketing is a very important piece to connecting users to the library, the staff, and the resources available at the library. Because most libraries do not have a marketing person/staff, this responsibility often falls to one or more of the librarians or library staff. This session will focus on how to get started with marketing and how to develop a marketing plan that fits your library. Attendees will leave this session feeling more confident about their marketing abilities and gain some ideas to help them get started with marketing their libraries right away!Item Cram Jam, Contests, and Coffee: Getting Students into the Library
Girton, CarrieStudy for finals during “Cram Jam;” enjoy coffee and donuts; find the “Hump Daaaaaay!” camel; write a haiku for the haiku contest; relieve finals stress with “Study, Play, Repeat” activities. Discover several of the programs, events, and marketing strategies our library staff have devised to bring students into the library.Item A Powerful Partnership: Incorporating TRiO Student Support Services into the Library's Space to Impact Student Success
Girton, Carrie; McDonald, Krista; Viars, JamieThis session will discuss the logistics of incorporating the TRiO Student Support Services (SSS) program into the library's space. When our institution was awarded a five-year, $1.2 million dollar grant from the U.S. Department of Education for the TRiO SSS program, the library was a top choice for collaboration and sharing space. Our appraisal of the effectiveness of the program to date will focus on the effects the location has on student success. We will share video clips of interviews with students in the program describing their experiences as regular library users and TRiO SSS program participants. We will also discuss changes and enhancements that we will be making that will benefit both the TRiO program and other library users.Item Free from Frenzy: Reducing Final Exam Stress for First-Year Students
Girton, CarrieMost students experience a flurry of stress and panic regarding final exams—especially first-year students. Discover how one library has helped alleviate some of that stress for students. The weekend before finals week the library hosts Cram Jam (sponsored by the campus’s Office of Learning Assistance) where students can study in groups and get assistance from tutors and librarians while munching on snacks and getting a caffeine fix. Stress-relieving finals week activities in the library include coloring, play-doh, puzzles, puppies, silent dance parties, and more!Item 'It's Got to Be Here Somewhere...': Redesigning Your Website with Your Users in Mind
Girton, CarrieWebsite redesigns can be overwhelming. Knowing how users interact with your website can make that project much easier. Discover how user behavior analytics (from Crazy Egg) guided one library’s website redesign project. You will also learn about the steps taken to complete the redesign and migration to a new website platform.Item The New Face of Textbooks: Guiding Faculty Toward Alternatives
Girton, Carrie; Burke, JohnAre students at your institution complaining about the high costs of textbooks? Do they continually ask if your library has copies of textbooks that can be checked out? Is it even possible for faculty to require course materials for their students that are not so expensive? Discover how librarians at two campuses have launched a pilot project to work with professors to find cost-effective and appropriate textbook alternatives for their courses.Item Camels, Contests, and Coffee: Getting First Year Students Through the Doors
Girton, Carrie; McDonald, KristaFind where we hid the “Hump Daaaaaay!” camel. Stop in for free coffee and donuts. Submit an original haiku for our annual haiku contest. These are just a few of the ways staff at Miami University Hamilton’s Rentschler Library have engaged first year (and other!) students. Come hear about these and other programs and events we planned to bring students into the library and let us show the services and materials we provide to make their college experience more successful and enjoyable. Learn about our partnership with the campus Student Activities and Orientation Office and our active participation in the Student Orientation and Registration (SOAR) program, Fall Fest and Spring Fling events. We’ll also discuss our work with the Hamilton City School District introducing local K-12 students to information literacy concepts and the Miami University Hamilton Library. Finally, we’ll share some “opportunities” we have for expanding our outreach to our campus’ first year students, most notably, a revived involvement in the course EDL110 “The University and the Student.”