Creating a Marketing Plan with a Marketing Team of One

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dc.contributor.authorGirton, Carrie
dc.date.accessioned2018-09-04T15:52:33Z
dc.date.available2018-09-04T15:52:33Z
dc.date.published2018
dc.description.abstractFor librarians with little or no marketing experience, marketing plans can be daunting and overwhelming. However, they are not as difficult as they may seem. This article describes how the author created a marketing plan for a small academic library based on the structured, 5-part process, based on Kathy Dempsey’s 2009 book, The Accidental Library Marketer.en_US
dc.identifier.urihttp://hdl.handle.net/2374.MIA/6255
dc.relation.isversionofhttp://journal.marketinglibraries.org/august2018/MLJ-v2i1-81-85.pdfen_US
dc.titleCreating a Marketing Plan with a Marketing Team of Oneen_US
dc.typeJournal Articleen_US

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Girton, Carrie